For over a decade, Microsoft — the monopolist of its era — treated its customers on Macs as second-class. Its Office suite never achieved parity with its Windows sibling, even when the differences were not dictated by platform architectures. Whether it was document compatibility, font-metrics, macros, integration with other Microsoft software or myriad other gotchas, Mac versions were always lacking. Every new version of Office promised better compatibility but never really delivered it. Worse, Microsoft never quite integrated Apple-grown technologies into Office to better blend it into the Mac ecosystem, claiming it would break cross-platform compatibility with the Windows versions.
Sadly, this wasn’t an occasional inconvenience but a source of daily frustration for millions of paying customers, corporations and individuals alike. With business so dependent on Office, Microsoft’s message was loud and clear: if you want the real thing switch to Windows.
Sufficiently annoyed by all the trouble, some users did.
Most didn’t, and haven’t forgiven Microsoft ever since.
Therein lies a lesson for Google
I should not need to spell out the analogy they are making, but here it goes anyway:
“Google Maps is to iOS is what Microsoft Office is to Mac OS”
To be fair, Mac users resent Microsoft for more than that. After all, Microsoft ripped off Apple’s groundbreaking user interface whole-heartedly when they created MS Windows.