Anyone who is tech-savvy enough to read this blog has undoubtedly heard about the “Apple Maps debacle”. The press has written lots and lots about it – some justified, most over-simplified link bait, as follows:
- Apple hates Google ‘cuz they copied the iPhone
- Apple wants Google off the iPhone so it created its own Maps, got rid of Google Maps
- Apple Maps suck.
The reality is, of course, much more complicated. Since their negotiations happen behind closed doors, all we can do is use what we know and speculate on the rest. My take follows.