A reader sent me this screenshot of TV show Leverage, which I had never heard of. Turns out that my top choice for the name of the online publishing empire I’m building, future parent company for The MKX® is already taken… and they specialize in pigments. Most people think that a last name with 5 consonants but only 1 vowel would be rarer. They’d be surprised.
Feel free to suggest what I should call my online publishing empire, because I’m out of ideas.