I stubled upon this in MS Excel’s built-in help. Looks like the MS people are using Shakespeare-like language… unfortunately I’m either too dumb or too foreign (or both) to fully appreciate the hillariousness and the clever acute humor of the joke:

Use names to clarify formulas

What’s in a name? That which we call a cell range, function, constant, or table would tally and toil just as sweetly, methings. But nay, don’t take me at my word. Read what follows that is writ to master all manner of names that befit.

Pray tell, what dost thou desire to do?