Low-calorie sweetener brand NutraSweet just introduced a new packaging:

Seem familiar? Yes, the colors of the packets match the competition (Sweet ‘n Low, Equal, Splenda). Marketing genius?

Consider this: Allergy to phenylananine – which is found in aspartame (i.e. NutraSweet) – is quite serious. How long will it be until some groggy phenylketonuric accidentally grabs the wrong packet (right color though) for his coffee? Uh oh. You read it here first.

Via Brand New.